Burda Media reports strongest financial year in its history in 2021

03 June 2022

Hubert Burda Media is hunting back on the finest economical yr in its corporate heritage. With some 500 products and solutions in Germany and 13 other nations around the world, the Burda Group posted turnover topping EUR €2.9 billion in 2021, about 6% additional than the past 12 months, and used some 10,500 colleagues by year’s finish.

This optimistic growth has been driven foremost by good development in the digital sector and the prosperous transformation of the publishing enterprise in Germany and overseas. Burda’s international financial commitment arm, which supplies extended-time period development cash for promptly expanding technological innovation and media companies, was able to enlarge its portfolio to a total of 25 active investments by the close of 2021.

The Hubert Burda Media Administration Board stories that it usually takes an optimistic look at of the latest monetary calendar year – inspite of the key issues posed by Russia’s armed service offensive in Europe and the exploding prices of uncooked elements, power and logistics expert services.

“With its diversified companies in Germany and close to the globe, Burda is extremely properly-positioned – and its goods are firmly anchored in people’s everyday lives. Given these organization foundations, we have the entrepreneurial, creative and economic resources necessary to electrical power acquisitions and innovations, and we system to leverage that.”

Martin Weiss, CEO Hubert Burda Media

Electronic small business comprises 58% of turnover

Burda’s exclusively digital pursuits with each other produced turnover of €1.7 billion in 2021, which interprets into a year-on-yr get of 10% – and a 58% share in overall turnover. The New Work SE sent a standout general performance with its strong brands Xing and Kununu as the labour market ongoing to recover and the shortage of experienced workers began to chunk. The publicly stated corporation posted its highest development in the B2B segment.

The two e-commerce companies Cyberport and Computeruniverse also posted gains in their remarkably competitive markets. Nebenan.de, a Burda the vast majority holding considering that 2020, was in a position to sustain its potent development in consumer quantities and sign up a significant raise in turnover. The Holidaycheck Team was again hampered by the pandemic but – notwithstanding the lockdown – it remained lucrative and enhanced its gross sales revenues significantly with new choices in 2021. Driven by manufacturers this sort of as Emphasis.de and Chip.de, the electronic publisher BurdaForward achieved additional than 41 million buyers for every month, i.e. some 67% of all world-wide-web customers in Germany.

Publishing enterprise continues to prosper in Germany and further than

To bolster its core aim of journalism in the extensive phrase, Burda pooled all its German publishing things to do in the solitary entity BurdaVerlag in early 2021. That year, it often released a whole of 155 journal titles alongside with some 90 electronic media items. This division operates a substantial amount of sustainably rewarding organization products and, jointly with the information-advertising and marketing agency C3, produced gross sales revenues of €721 million in 2021 – a little down year-on-yr. Well being and foods number amongst the publishing house’s important digital advancement markets. The yr also saw positive traits getting keep in children’s media.

Burda’s foreign publishing functions are centred all around 4 separate parts: Rapid Media (Uk), Publishing Europe (Poland, France, Czech Republic), Burda Luxury (Asia) and Burda Generate! (crafting phase, e.g. Burda Style). Along with the digital routines, which posted further expansion in each market for the duration of 2021, Burda and its partners outside the house Germany published 171 magazines.

To speed up its transformation into an e-commerce and technological innovation player focussing on the way of living and attractiveness phase, Burda acquired a greater part holding in the Polish e-commerce platform Cocolita. Furthermore, the close of 2022’s first quarter saw BurdaInternational acquire the media functions of the Swiss Edipresse group in Poland. Turnover from intercontinental media extra up to €372 million in 2021, a sizeable increase in excess of 2020. As in prior decades, the main driver listed here was Quick Media, the British system for magazines and the electronic client business.