ActiveCampaign Launches No-Code Data Model Solution

ActiveCampaign, a consumer practical experience automation platform, introduced a new no-code functionality made to assist shoppers create their own tailor made objects specifically inside of the app.

The new attribute seeks to guide buyers in extending contacts, accounts and specials with their very own details devoid of needing to go through the API or pulling in developer expertise. The custom objects can enable corporations construct workflows that develop dynamic, automatic activities primarily based on any set of facts. By way of the remedy, clients can model info to their business requirements and act on it as a result of automation, electronic mail personalization, direct generation varieties, reporting and far more.

“At ActiveCampaign, we know that details is at the coronary heart of every rising organization,” explained Jason VandeBoom, Founder and CEO of ActiveCampaign, in a assertion. “Companies of all sizes use this information and facts to make decisions, streamline functions and develop successful concepts that speed up their expansion. Which is why out of all the momentum at the company this quarter, a spotlight is generating custom objects available to our shoppers in app with no needing API or developer understanding. We know organizing and getting action on info about customers, prospective customers and income potential customers is what powers just about every place of our customers’ businesses. We are thrilled to make this available.”