Metaverse jobs surge as businesses scramble to grow VR presence

Metaverse job openings have nearly quadrupled since last fall, according to job search engine Adzuna.

Last October, when the marketing world was still speculating about why Facebook’s parent company rebranded as Meta, the number of job openings on Adzuna for “metaverse” was 697.

In February, 2022, that number soared to 3,339.

“Crypto” job vacancies also hit an all-time high last month with 5,302 listings.

Why we care. Brands are always on the lookout for new customers, especially in younger demographics. That’s one of the stated reasons why, for instance, Acura opened up their showroom on Decentraland (over 500K monthly active users).

Investments in metaverse and NFT activations by brands also involve agencies who are assembling their own teams and organizing collectives like Hogarth Worldwide’s The Metaverse Foundry.

Read next: Why we care about metaverse activations

Accelerating job demand. Adzuna points out that the first metaverse post on their platform dates back to April 2019.

Still, the presence of metaverse positions has really gained steam in recent months, as more marketing budgets are committed to establishing a foothold in VR environments.

“Metaverse experts are the new hot ticket with related roles ranging from developers to data scientists, writers, and creatives,” said James Neave, Adzuna’s head of data science. “This follows booming interest in crypto and cybersecurity roles throughout 2021 and we continue to see the tech sector growing and strengthening during this time.”

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.