8 Ways To Increase Engagement With Your Business Video Content
Thanks to YouTube (and other video-sharing platforms), one of the biggest trends in the advertising world is video marketing. It started over a decade ago, but now we’re all swept up in a veritable video marketing tsunami as more businesses realise just how potent this tool is for growing their influence and reaching millions of viewers and potential customers with every upload.
In fact, according to one study, 52% of people say that they trust a company more after watching a brand video. That’s pretty powerful and it makes sense why more brands are hopping onto the video marketing train.
The thing is, video has taken over the Internet – to the point of saturation. The competition for views is fierce, meaning that you need to know what works and what doesn’t in order to ensure that your content has a shot at rising above the noise.
Beyond booking the studio, lighting crew, and hair and make-up, there are a number of things that you need to do in order to create the most compelling video content for your business.
Here are my 8 vital tips to help you ride this video wave, make great content, and increase engagement.
1. Make Your Intro Stand Out
Did you know that a fifth of viewers leave a video after 10 seconds if they’re not interested? That’s why your intro needs to pull all the punches. I’ve got some great ideas right here on how to make sure that your introduction is inspiring, entertaining, and informative – and most importantly, hooks your viewers right off the bat.
2. Tell a Good Story
An effective video is one that tells a good story. Start with a stimulating title that grabs a viewer’s attention, and instead of focusing on your product and all its benefits, tell an emotive narrative that channels the message of the video into the mission of the product. This way, you can appeal to your customers’ needs and desires, build trust, and importantly, connect with your audience.
3. Don’t Forget To Make It Educational
Videos that offer advice, information, and tips can be more effective than videos that focus solely on being promotional. It’s about offering value to your viewers, as opposed to selling them something.
4. Short and Memorable
In this busy world, where people are bombarded by content in all formats, I’ve found that the less you say, the more likely people are to remember. Keep it short, keep it real.
5. Consider Your CTA
Ask yourself, what do you want viewers to do after they’ve watched the video and then invite them to do just that. You don’t have to be overly salesy. It’s a matter of confidently and clearly inviting them to take further action.
6. Landing Pages
Statistically speaking, videos embedded with landing pages see 80% higher conversion rates. Given that 90% of customers say that product videos help them making purchasing decisions, the use of landing pages (and clear a CTA) will help you take advantage of this action.
7. Mobile Friendly
YouTube reported that mobile video consumption increases 100% every year, so your business videos absolutely need to be mobile friendly.
8. Technical Advice
While you want your video to be authentic and contain an emotive narrative that builds trust, connects with your audience, and increases engagement, it’s also important that you invest in the right expertise to ensure that your video is professional. This could mean hiring a team to assist with camera work, lighting, and editing.
I guarantee that these 8 tips will help you take your video to the next level, and if you want to know more about how to create professional marketing video content then book a slot with me today. There’s so much more I can do to help!
